I've been really proud of myself for not mentioning Tiger Woods or his scandal for all this time. However, now I have to talk about it. The scandal has grown beyond what I had imagined, for it now involves one of the biggest institutions in our country: insurance companies. Because of Tiger, corporations that pay athletes big money to endorse their products are looking into buying insurance in case their athletes misbehave. One estimate is that Tiger's actions cost the seven corporations that sponsored him $12 billion in the value of their stocks. That was just in the month after he, uh, took time off from golf. I know golf's an expensive sport, but twelve billion dollars?
So that's why corporations want to get insurance for future deals with athletes. Traditionally, personal service contracts have had a "morals clause." Believe it or not, all the contracts I signed as a television writer had a clause like that. I'm not sure what awful thing I could have done that would have cost a studio big bucks. Let's face it, the general public wouldn't care if a writer snuck off for a romantic drive to a clandestine location with a goat – even if the goat were driving.
But a "morals clause" is a pretty vague term, so when it comes to misbehaving athletes, it's not a slam-dunk. Therefore, corporations would like to have more specific language in their contracts enumerating unacceptable behavior. But will big-time athletes really sign a contract that, let's say, promises they won't cheat on their wives, be drunk in public or shoot a gun in a nightclub? If contracts like that were enforced, there wouldn't be many athletes left. Companies would end up paying ball boys and cheerleaders to endorse their cars and deodorants.
A big reason that people were shocked by Tiger Woods' alleged behavior is that he'd always been a squeaky clean guy - at least in the public's mind. He wasn't a thug who stole televisions from the time he could lift them to the time he started playing football. He wasn't an ice skater who was involved in smashing the leg of her competitor. He looked and talked like a nice guy. So many people felt let down by Tiger. The feeling was, "We believed in you, we rooted for you, and this is how you treat us?"