Saint Peter’s University’s Doug Edert reaches for a pass past Purdue’s Ethan Morton during the first half of their teams’ ‘Sweet 16’-round college basketball game in the NCAA men’s tournament March 25. Kansas, Villanova, North Carolina and Duke will play this weekend in the first Final Four to take place under the new world of “name, image and likeness” endorsements in college sports. It allows college players to earn money through endorsements. As his team’s Cinderella run to the tourney’s “Elite Eight” gained steam, Edert got into the act, announcing on Instagram he’d struck a deal to hawk chicken wings. (Matt Rourke/AP FILE PHOTO)
By Eddie Pells AP NATIONAL WRITER NEW ORLEANS (AP) — At long last, some of the cold, hard cash in the billion-dollar world of college…
