University of Kansas basketball players begin celebrating after defeating North Carolina in the finals of this year’s NCAA men's national-championship tournament. College football and men's basketball players on scholarship in one of the major conferences can expect to soon earn a minimum of $50,000 each year he plays because of the influx of cash from socalled booster collectives brokering name, image and likeness deals. That prediction, based on market trends, was made this week by Blake Lawrence, co-founder and CEO of a company that helps athletes and schools navigate the ever-changing NIL landscape. (David J. Phillip/AP FILE PHOTO)
By Eric Olson AP SPORTS WRITER Football and men’s basketball players on scholarship in one of the major conferences can expect to soon earn a…
