By Kristin Dudley

As the holiday shopping season kicks off , don’t forget about the importance of shopping local on Small Business Saturday and Pink Friday (today) in addition to Black Friday, the day after Thanksgiving. These events shine a spotlight on small, independent businesses that are the backbone of our community.

While Black Friday may lure shoppers with big-box deals, Small Business Saturday and Pink Friday remind us to invest in the businesses that invest in us. Local businesses are often the first to support community events, schools, and charities. By choosing to shop local, you’re keeping your dollars in the community—helping create jobs, supporting families, and boosting our local economy.

Plus, shopping small offers a more personalized experience. You’ll find unique gifts and enjoy the friendly service that comes from business owners who truly care about their customers. Many local stores also have incredible promotions, exclusive products, and festive events planned to make your shopping experience memorable.

This year, skip the stress of crowded malls and endless online scrolling. Instead, visit the stores that make our town special. Whether it’s a boutique, coffee shop, or family-owned hardware store, every purchase you make at a small business has a big impact.

Celebrate your community this holiday season—shop local on Pink Friday, Small Business Saturday, and beyond.